As a popular designer known for her bold, flirty, and captivating creations, Nicely recognised the opportunity to contribute her unique style to such an electrifying occasion.

Drawing inspiration from the rich history of dancehall culture, the designer infuses her creations with elements reminiscent of iconic looks from the past while adding her own modern twist.

For Nicely, the creative process involved delving deep into dancehall archives, paying homage to classics like the mesh marina, a staple of the ‘rude boy’ attire and Dancehall Queen Carlene’s gold two-piece outfit from the Murder She Wrote music video. However, she didn’t stop there, aiming to push boundaries beyond the typical red, green, and gold by incorporating unique elements like the marijuana leaf motif to one of the designs.

Divided into five sections – Ukku, Glammity, Traffic Blocking, Champion Bubbla and Rude Gyal – each ensemble reflects Nicely’s attention to detail and commitment to authenticity.

“I thought about everything dancehall especially from the old school era. I wanted to do an outfit that wasn’t just the regular red, green and gold mesh marina. For ‘Rude Gyal’ I incorporated the ganja leaf and elements of the colours; meanwhile, Glammity is a reference to Dancehall Queen Carlene’s iconic look,” Nicely said.

She highlighted that the designs are not just costumes but wearable pieces that blend style with comfort and affordability, ensuring they can be worn beyond the parade festivities.

Reference from: Jamaica STAR