Magnum Tonic Wine, renowned for driving initiatives like the Magnum Kings and Queens of Dancehall competition, Magnum Top Performa, and Magnum All-Star Sound Clash, is taking the lead in supporting the inaugural staging of Dancehall Week.

Scheduled to take place from February 13 to 19, Dancehall Week aims to provide a unique and energising experience that celebrates the diversity of dancehall culture.

“We are excited to continue to bolster national efforts to maintain and increase the global reach of dancehall through events like Magnum Dancehall Week,” said Dominic Bell, brand communication manager at J. Wray & Nephew Ltd, distributors for the brand.

The official launch of the event took place at Ribbiz Ultra Lounge in Kingston last Thursday. As the title sponsor for Magnum Dancehall Week, Magnum Tonic Wine intends to use the cultural celebration to honour Jamaica’s rich cultural history, recognise living dancehall legends, and educate the public about the transformative power of dancehall, while connecting with its loyal consumers.

Lenford Salmon, executive director of the Jamaica Cultural Development Commission, commended the organisers of Dancehall Week and acknowledged the challenges in securing more sponsors for the event, but praised Magnum Tonic Wine for recognising its value.

“Dancehall Week is a fantastic idea and it has been placed deliberately in Reggae Month. It has been a challenge to get sponsors on board, but Magnum sees the value of it like the government agencies, who have also partnered to make it happen, and we hope other corporate entities will follow their lead,” Salmon said.

Bouji Dancehall

Venue: TBA

Venue: TBA

1A Caledonia Avenue

(across from Up Park Camp).

Venue: TBA

World Boom Reppin Di Dancehall Streets Kulcha

Di Unit Reppin Portmore’s Dancehall Kulcha

DJAshile Reppin St Ann’s Dancehall Kulcha

Coppershot Reppin Kingston UPT’s Dancehall Kulcha

National Stadium.

Venue: TBA

Venues: TBA

Maiden Cay,

Kingston.

Reference from: Jamaica STAR