Magnum Tonic Wine kicks off 25th anniversary at Reggae Sumfest with electrifying performances
Magnum Tonic Wine has launched its 25th-anniversary celebration with its showcase at Reggae Sumfest.
Patrons on ‘Dancehall Night’, were treated to high-powered main stage performances that blended nostalgic performances with the new era sound.
Selectors DJ Scrappy and DJ Dell guided the rapt audience with a curated catalogue of music and artistes who are the essence of the dancehall, perfectly aligning with the anniversary campaign’s theme, ‘The Champion of Dancehall’.
Dancehall group Voicemail, consisting of Kevin Blair and Jerome Jackson, also celebrating 25 years in dancehall was among the acts taking charge of the anniversary kick-off display.
The group believes Magnum’s success is tied to its support of the grassroots of dancehall culture.
“Magnum Tonic Wine is the drink of dancehall. It matches the vibrancy, the feeling, the energy, it’s all Magnum. They recognised that once you support dancehall, dancehall will support you. The brand supports the small people and businesses that make up the industry and they, in turn, show for the brand,” said Jackson.
Voicemail was on the stage with a 30-plus strong cadre of dancers showcasing all their legendary moves such as Out N’ Bad, Wacky Dip, Weddi Weddi among others, which challenged the crowd to go back in time and revel in the classic dancing dancehall era.
The dancing took on another level of intensity when artiste Ding Dong ignited the Catherine Hall Entertainment Complex venue. His catalogue of songs had the crowd and dancers on stage doing the Genna Bounce, Stir Fry, Bounce, Zip It Up, and Rejoice dances.
He took the act into the audience to ensure the vibes reached the patrons in the general section and ended the set with mega-hits Holiday and Watch Dem.
The Magnum segment also included spectacles commonplace in the entertainment space — flagmen, torches, smoke, pyrotechnics and stunts.
Magnum Tonic Wine Marketing Manager Pavel Smith said, “Our team knew that we wanted to create an unforgettable night of celebration and dancehall culture as we launch our 25th Anniversary. Magnum has become a beloved brand, celebrated for championing dancehall and its ability to resonate with a diverse and dynamic audience, and at the 31st staging of Reggae Sumfest, we knew ‘Dancehall Night’ was the right place to launch our celebration in Jamaica.”
Magnum Tonic Wines has also created unique and dedicated spaces to support dancehall over the past two decades.
“We are proud to have curated the space for events such as Magnum Kings and Queens; Magnum Xplosion; Magnum Top Performa and creating a platform – Magnum Hub TV – specifically to push and champion dancehall culture,” Smith added. “This is just the start, Jamaica. Here’s to many more years of dancehall greatness.”
