The local brand will support the inaugural Dancehall Week, eager to enhance national efforts in expanding dancehall’s global reach through events

The driving force behind initiatives like the Magnum Kings and Queens of Dancehall Competition, Magnum Top Performer, and Magnum All-Star Sound Clash, Magnum Tonic Wine will lead in support of the inaugural staging of Dancehall Week.

The official launch of Dancehall Week, held at Ribbiz Ultra Lounge in Kingston on February 1, marked the collaboration between Magnum Tonic Wine and the event organizers. As the official Drink of Dancehall, Magnum has a history of backing significant dancehall events and initiatives that promote local talent on both national and global platforms.

Dominic Bell, Brand Communication Manager at J. Wray & Nephew Ltd, the brand’s distributor, highlighted Magnum Tonic Wine’s dedication to enhancing Jamaica’s authentic dancehall culture. “We are excited to continue to bolster national efforts to maintain and increase the global reach of dancehall through events like Magnum Dancehall Week. Magnum Tonic Wine’s investment reflects an ongoing commitment to the enhancement of local culture and promoting the vibrant and influential talent within the dancehall community”, he expressed.

Lenford Salmon, Executive Director of the JCDC, expressed gratitude for Magnum Tonic Wine’s involvement, acknowledging the brand’s close connection to dancehall culture. “Dancehall Week is a fantastic idea and it has been placed deliberately in Reggae Month. It has been a challenge to get sponsors on board but Magnum sees the value of it like the government agencies who have also partnered to make it happen and we hope other corporate entities will follow their lead,” he said.

Magnum Dancehall Week will feature a series of exciting events, including the Dancehall Awards, I Love Dancehall, Dancehall Sound Clash, and culminating with the Dancehall Street Parade on February 18. Endorsed by key entities such as the Ministry of Culture, Gender, Entertainment and Sport, Jamaica Cultural Development Commission (JCDC), and the Ministry of Tourism, these events aim to showcase the vibrancy and richness of dancehall culture to a wider audience.

Reference from: Kaboom Mag