Magnum Tonic Wine will be the title sponsor for the inaugural staging of Dancehall Week

Scheduled to take place from February 13 to February 18, Magnum Dancehall Week aims to provide a unique and energising experience that celebrates the diversity of dancehall culture. The official launch of the event took place at Ribbiz Ultra Lounge in Kingston on February 1.

Dominic Bell, brand communication manager at J Wray & Nephew Ltd, distributors for the brand, in emphasising Magnum Tonic Wine’s commitment to boosting Jamaica’s authentic and rich dancehall culture, said, “We are excited to continue to bolster national efforts to maintain and increase the global reach of dancehall through events like Magnum Dancehall Week. Magnum Tonic Wine’s investment reflects an ongoing commitment to the enhancement of local culture and promoting the vibrant and influential talent within the dancehall community.”

Noting the event’s “potential to become a perennial highlight on the Reggae Month annual calendar,” Bell shared that Magnum is ready to help the dancehall fraternity Tek Charge a Tings all week to make it an experience like no other.

Magnum Dancehall Week is set to feature a range of high-calibre events, including the Dancehall Awards with over 10 categories, I Love Dancehall, Dancehall Sound Clash, and climaxes with the ‘traffic-blocking’ Dancehall Street Parade on February 18. These events have received official endorsements from key entities such as the Ministry of Culture, Gender, Entertainment and Sport, Jamaica Cultural Development Commission (JCDC), and the Ministry of Tourism.
 
Lenford Salmon, executive director of the JCDC, expressed gratitude for Magnum Tonic Wine’s involvement, acknowledging the brand’s close connection to dancehall culture. He emphasised the role of Magnum Tonic Wine in making dancehall culture more accessible and appealing to the public. He commended the organisers of Dancehall Week and acknowledged the challenges in securing more sponsors for the event but praised Magnum Tonic Wine for recognising its value.

“Dancehall Week is a fantastic idea and it has been placed deliberately in Reggae Month. It has been a challenge to get sponsors on board but Magnum sees the value of it like the government agencies who have also partnered to make it happen and we hope other corporate entities will follow their lead. We are excited because more than anything, this is authentic Jamaican, (so) we are lending support and we want the entire country to embrace it. Magnum Dancehall Week is for Jamaicans to enjoy it but also, this has so much potential, and by inviting people to come to the mecca of Reggae we want to open our doors to guests to experience it,” he said.
 

As the title sponsor for Magnum Dancehall Week, Magnum Tonic Wine intends to use the cultural celebration to honour Jamaica’s rich cultural history, recognize living dancehall legends, and educate the public about the transformative power of dancehall while connecting with its loyal consumers.

Reference from: Loop Jamaica