KINGSTON, Jamaica — Since announcing the inclusion of the Appleton Estate Rum Festival in partnership with their Blitz, organisers of Reggae Sumfest have been pulling out all the stops to ensure patrons are aware that the event has a lot more to offer than just two main show nights.

In fact, the team recently rolled out a heavy promotional machinery, which included a collaboration with popular social media influencer, Swiis Lee, aimed at showcasing that it is standing firm on its mantra of serving up a quality musical festival inclusive of eight events spread across seven days from July 14 to 20.

In an interview, Chief Executive Officer of Downsound Entertainment, producer of Reggae Sumfest, Josef Bogdanovich shared that since taking over the reigns of the festival, he and his team have worked tirelessly to ensure the festival is remembered beyond the performance nights.

“The team has put a lot of emphasis on the pre-events this year and it has been met with a lot of excitement so far. We want to make the festival experience an overall better one for the patrons and so the whole city will come alive for the entire week. From the  Family Funday to the Street Dance to the All White to the Global Sound Clash, to the RumFest Blitz, Reggae Sumfest will bring you a festival like no other,” Bogdanovich said.

Similar to last year, organisers will commence this year’s week of events with the Family Funday on Sunday, July 14. This event will be free to the public from 11:00 am to 1:00pm, and promises to be loads of fun for the entire family. According to Bogdanovich, “Reggae Sumfest is as excited about community and family as it is about music.”

“I can tell you from the first event, which was a huge success in its inaugural year last year, and I’m sure this year it will be even bigger. We’re making even more room for growth. We know there is a need to build this festival to even greater heights and we’re determined to do that,” he said.

He added that “The beauty of this is to see the whole thing come together to showcase what matters to the country. It’s a real experience that you can feel in your hearts and minds. I think patrons are becoming more aware of that and they’re looking forward to more fun, more parties.”

Karla Jankee, head of marketing and special events at Downsound Entertainment/Reggae Sumfest, said the event will also be geared towards giving back to the community.

Reference From: Jamaica Observer